I became a Christian at age 11. I was baptized in a small town Baptist Church and remember the main pastor’s name was Mark, the associate pastor’s name was Mark, and the book of Mark was quoted. Confused about what I would be called when I came out of the water, it took a few years to work the theological detour out of my system. I praised God in a charismatic church in the Rio Grande Valley when I was in high school. I worshiped at mass with my friends at St. Mary’s University in college. Today, I’ve come to appreciate all forms of worship that point to the truth. My family worships at Oak Hills Church in San Antonio where I have the unique opportunity to be led by Jesus through Max Lucado and Randy Frazee.
I study finance. I study a lot. In college, they called me Greenspan (former fed chair) because of my interest in finance and money (albeit, I’m nowhere near his intellectual capacity). I worked at a bank thirty-five hours per week in college and learned about cash flow and lending. I tutored accounting in college where I became acclimated to the tax code. Then, I took an investment course where the professor challenged us to make the most money at the end of a semester by investing money in the markets. I won. When I put cash flow, lending, tax, and investments together, I had developed a strong academic first step in the career of financial planning. I continued to study after undergrad and became an expert in my field through advanced specialized learning, certifications, and real complex application.
After many years of advising clients, I realized money was less about numbers and more about people and behavior. My client conversations were changing into counseling. I noticed that people didn’t need more information. The internet has a lot of facts. People need leadership to make wise decisions with their money. I began to appreciate the intangible side of influence and learned under Dave Ramsey and his Entreleadership Training.
I co-founded PAX Financial Group where I was leading a team of talented people who passionately helped others with their personal finances. We grew and quickly became one of the “Best Places to Work in the City” according to the San Antonio Business Journal. As we became more recognized in the community and beyond, I started counseling and helping business owners on a regular basis. I also started teaching free workshops to the community. These workshops would fill up and I knew that there was a need for leadership for entrepreneurs as well as individuals. Because my mother, father, sister, and brother are all entrepreneurs, small business dialogue is quite conversational for me. I love influencing entre-leaders to serve employees, customers, vendors and all the people they, in turn, influence. There is a magnification effect of changing the way small business owners think. It’s the fastest and most effective way for me to help the world see Him.
Darryl also served as the Chairman for Brooks Development Authority. Shortly after his service, Mayor Julian Castro, named a park “The Darryl W. Lyons Park” in honor of his service.
Darryl is a successful small business entrepreneur and co-founder of Radio Show “Financial Mythbusters”.
Darryl has a BBA Corporate Financial Management and Accounting from St. Mary’s University.