Reposted from C12CentralTX.com (June 5, 2015) —
If you have not met him yet, chances are you’ve seen his photo in the newspaper, heard his voice on the radio, or even visited the park named in his honor. Calling Darryl Lyons an ambitious entrepreneur is an understatement.
In 2013, San Antonio’s Mayor Julian Castro declared one of the city’s parks to be named in his honor, The Darryl W. Lyons Park. In 2010, Darryl was named by the San Antonio Business Journal ‘40 Under 40 Rising Stars’– celebrating young people in San Antonio who are making a difference in the business world and the community.
When Darryl is not seizing the next opportunity to serve his community or busy writing a book, he is working diligently providing financial advice and leadership in his role as Co-Founder, CEO & CFP® at Pax Financial Group which was awarded ‘ Best Places to Work’ and as one of the 2012 Fastest Growing Companies in San Antonio.
Pax Financial offers their clients financial services such as investment options, retirement plans, insurance products, disability and mutual finds. The company was founded on the idea that an advisor must have the heart of a teacher. The company’s advisors have a goal to walk through life with their clients. They operate on the core principles of success, attitude, relationships with people and a relationship with God.
Coaching and Leadership Advice from a Christian Perspective
In addition to Darryl’s many achievements, one he gives great credit to is being a member of the local C12 Group of Central TX – a national organization providing Christian CEO roundtables, executive coaching, and a business advisory group.
“I am a raving fan of C12,” shared Darryl. “I was first introduced to the group by a colleague. After attending a couple of meetings I was able to see and hear first-hand how other business owners just like me are able to focus on key areas they want to sharpen while working on their business rather than just in it. I can speak confidentially with my C12 peer board and ask questions, seek objective advice, and gain new ideas, encouragement and accountability,” he explained.
As scripture says, ‘Give a portion to seven, and also to eight; for thou knowest not what evil shall be upon the earth.’ (Ecclesiastes 11:2)
Darryl stated, “I think a distinct difference between Pax Financial and other financial advisory firms is we offer financial leadership and guidance, but all through a Biblical lens. Our advisors invest a lot of time in the planning and investment process for our clients. We look at the client’s entire life goal, not just at one angle, but each phase of their life’s journey.”
As Darryl looks for new ideas, better processes and even ways to refine the company’s core values, the C12 Group is a constant source of nourishment. His C12 experience gives him an infusion of knowledge to improve the business, his ministry approach and personal growth. Darryl and his C12 peers, consisting of twelve other Christian business leaders, convene for a full day once a month to work through a structured business curriculum focusing on topics like cash flow management, building a winning culture, employee recruitment and retention strategies and sales and marketing approaches. His meetings are facilitated by Robert Vogel a deeply experienced business executive.
Abiding In Christ
Being Christ-centered and operating the business with a Christian culture comes natural for Darryl. He explained, “I believe a Christian culture is a byproduct of the leaderships’ relationship with Christ. If a leader is abiding in Christ, such as resting or fellowshipping in Christ, then a byproduct of those intentional activities will result in manifesting a Christian culture.”
Leading with Christian values has positively impacted Pax Financial. Darryl views the culture as one with high morale and team loyalty. As a business owner, it is common to have perpetual fears and worries. Darryl shared, “Leading with Christian values to me means putting your faith in God. When you abide in Christ, you become engaged, easy-going, and able to constructively fix a problem. Sure, as a business owner you have worries, but you need to roll up your sleeves and find ways resolve challenges and have peace. Your employees and the entire company culture is a reflection of how you act and treat others when you live out your faith in the workplace.”
Examples of abiding in Christ are permeating throughout Pax Financial. One major initiative Darryl is proud to roll out at the end of 2015 is to have all the staff and advisors of the company become salaried employees.
Darryl stated, “This is unique differentiator for our firm because most financial advisors in other organizations are all on commission or an incentive-type pay structure. On December 31st, our entire team will be salary based. This way, when consumer comes to us for advice and products, they will not have to be concerned that an advisor is selling them something just so they can make a mortgage payment. We are creating a culture where the consumer in our community feels safe, has trust in us and values our integrity.”
And since Pax Financial’s value systems are aligned with nationally recognized financial expert, Dave Ramsey, Dave has endorsed Pax Financial referring many new clients to their organization.
Darryl explained, “Dave Ramsey has a unique investment counsel. There are 15 advisors that he meets with annually in Nashville. We provide him with feedback from what we are seeing locally in the trenches so he can deliver his message with a more national view. I am one of those advisors and it is so flattering to know the money manager of the world leans on us here in San Antonio to provide his listeners with leadership.”
Reaching his God-given Potential
Darryl sites, Proverbs 27:17, ‘As iron sharpens iron, so one man sharpens another.’ This is the premise behind the power of the C12 Group’s peer accountability. Darryl is gaining godly counsel from non-competing peers who are dedicated to his best and highest.
“One of the key benefits I get from C12 is the ability to share my ideas and even dreams with my C12 peers. One day I shared the idea of writing a book. I explained the content and concepts with my group and gave them all the information behind my idea so they can be honest if they thought it would work. If it wasn’t for their encouragement and shining a light into the pros and cons, my book would have never manifested,” explained Darryl.
Darryl knows the encouragement form his C12 peers to take those next steps toward publishing the book was exactly what he needed. He recently announced the expected January 2016 launch date of his book, Small Business Big Pressure A Faith based Approach to Guide the Ambitious Entrepreneur.
Darryl comes back to his C12 Group every single month for many reasons.
He knows it is essential and healthy for the business owner to break away from the daily operations and chaos. C12 is helping him expand his business knowledge through their best-practice, high-impact business materials and processes, relevant for his business experiences– grounded in Biblical truth. He has an open safe environment, receiving encouragement from his members so he can be honest with challenges in work and in life.
Darryl shared, “As leaders, we are one or two decisions away to excelling or even decelerating in our business. We need a peer group like C12 to find out if those decisions have merit or not. And if we try to do it on our own, many times we may make the wrong decisions. Having a peer group to help us along this journey as a leader is vital. You can’t be on an island. C12 allows me to build bonds and walk life with other Christian CEOs and Owners.”